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LOUIE AwardsRecognizing creative excellence in the Industry LOUIE Award Winners Announced
Card of the Year (above $3) went to first-time entrant Jumping Cracker Beans of San Jose, Calif., for a Friendship/ Encouragement card in the Humorous category.
Card of the Year ($3 and below) went to DaySpring Cards of Siloam Springs, Ark., for a Friendship/Encouragement card in the General category. Winners of the 20th Annual International Greeting Card Awards – the LOUIEs – were announced during a special evening gala in New York City on May 19, 2008, in conjunction with the National Stationery Show. The competition, which recognizes creative excellence in the industry, drew more than 1,000 entries from publishing companies around the world. Card of the Year (above $3) went to first-time entrant Jumping Cracker Beans of San Jose, Calif., for a humorous Friendship/ Encouragement card. Card of the Year ($3 and below) went to DaySpring Cards of Siloam Springs, Ark., for a general Friendship/Encouragement card). This marked the first time that both Cards of the Year were awarded for friendship cards. A total of 63 LOUIE awards were awarded (click here for complete list of winners). The Rising Star awards, designated for companies in business less than two years, went to Bald Guy Greetings and Blue Finch Studios, LLC. First-time LOUIE winners included Any Horrible Occasion; Bald Guy Greetings; Blue Finch Studios, LLC.; Jumping Cracker Beans; Madison Park Greetings; Mainio, Inc.; Studio Expressio; The Three Maries; and Wooster & Prince Papers. Competition in the LOUIEs is restricted to greeting cards marketed and sold in the U.S. during the previous calendar year. Entries are judged on a 10-point scale of criteria that include imagination, impact, artistry, harmony, sendability and value. The judging panel for the 2007 LOUIEs included creative and marketing professionals from both GCA member and non-member publishers, industry suppliers, independent sales representatives, card retailers, a representative from Greetings etc. magazine, a consumer who purchases more than 200 cards every year, and a graphics art student. The LOUIEs are named after Louis Prang, the German lithographer credited with introducing color lithography to the U.S. card industry in 1861. A card is for now, a LOUIE is forever!
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